for farmer-florists

The Wholesaling Toolkit

Build a reliable, streamlined system for taking orders and start marketing and selling your flowers fast with 10 tools and templates.

🔁 Set up and refine your wholesale ordering system, start to finish

💲 Price your wholesale flowers accurately while sustaining your business

📣 Market and sell your flowers and expand your customer base along the way

Who’s The Wholesale Toolkit For?

1️⃣ Flower farmers are NEW to wholesaling

  • Get a head start on building your wholesale outfit the right way from the get-go

  • Impress and attract customers from day 1

2️⃣ Flower farmers who want to level up their system

  • Refine your marketing, communications, and order management with our tools and templates

  • Increase your customer base and boost your existing revenue

Topics Covered In The Toolkit

  • A detailed breakdown of the florist buying process from - from availability lists to invoicing - so you can meet expectations and build lasting customer relationships.

  • Helping you calculate wholesale-appropriate prices, understanding markup, and setting minimums that work for your business.

  • Use our ready-made copy blocks for common florist FAQs, order policies, and sales tax exemption reminders — so you spend less time answering the same questions over and over.

  • A customizable template with images that makes it easy to show florists what’s available — with helpful notes about color, form, stem count, and any week-to-week quirks they should know.

Tools & Templates Within

  • Learn how to streamline every step of your wholesale workflow with smart, time-saving tools.

  • Professionally written language to help you clearly communicate expectations and policies with florist customers.

  • Step-by-step guidance and editable tools to help you price confidently, including markup examples and stem comparisons.

  • A customizable florist order form you can copy, personalize, and start using immediately.

  • A visual, easy-to-reference list to help you (and your crew) meet florist expectations at every harvest.

  • Stay consistent and efficient with a reusable weekly planning sheet for your wholesale process.

  • A beautifully designed, plug-and-play marketing sheet to introduce your farm to potential buyers.

  • Our customizable spreadsheet with visuals to help you create clear, organized, and florist-friendly availability lists.

  • A conversion-driven email script to help you make a confident first impression with new florist customers.

  • Make sure your online presence supports your wholesale efforts with this step-by-step checklist.

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Get The Wholesale Toolkit

✅ Quality Content & Beautiful Design

  • 35+ pages of high-value knowledge within

  • 10 multi-page tools and templates

  • 10+ years of flower farming selling experience that translates into highly streamlined and ultra-applicable content

  • Beautifully designed for an easy and delightful reading and working experience

  • Can be viewed online or downloaded easily for printing

Your Agreement: When you purchase a workbook, you confirm that you have read and understand the Sweet Piedmont Academy Terms & Conditions, as well as the Content Use Clause within it. You agree that you will not copy, reproduce, distribute, or share Sweet Piedmont digital and printed Content in any form, including but not limited to sharing access links, screenshots, or files.