The Blog
Business, Design, Farming, and Gratitude
Welcome to our blog! Here you’ll find the writings of Sharon, the founder of Sweet Piedmont Academy and the owner of Sweet Piedmont Flower Farm. We cover crucial business topics like revenue streams, sales, marketing, and product development. We discuss the art of design through our Bouquet Blueprint™ framework and share what color palettes (and varieties within) make buying local flowers absolutely irresistible. And of course, interlaced through it all is the work and processes of flower farming. If you can't tell, we are incredible grateful to be able to do the work we do, to have captured knowledge from a decade of farming, and to share it with all of you right here on the blog. Thank you for reading and sharing!
Want to browse by a specific topic? Use the dropdown below to search by Topic (like “Bouquet Blueprint”) or type any keywords into the search bar (perhaps, “Farmer’s Market” or “Lisianthus”).
Don’t Let Pinterest Pick Your Plant List
Scrolling Pinterest for planting inspiration? Be careful—what looks great in photos might not fit your flower farm business. Discover how to choose varieties that actually work for your markets, bouquets, and design goals instead of letting social media trends guide your crop plan.
The Metric That Matters Most: Tracking Unsold Stems to Build a Profitable Flower Farm
What metrics should flower farmers focus on? For many flower farms, unsold stems—not necessarily revenue—are the clearest indicator of farm efficiency and profitability. Learn how tracking leftovers can help you align growing efforts with market demand—and work smarter, not harder.
The 4 Essential Decisions That Could Make Or Break Your Flower Farm
The difference between a profitable season and one riddled with losses often comes down to four critical decisions. We’ll walk you through them in this blog, so that you can start taking steps to conquer each one!