The Wholesaling Toolkit

• The Wholesale Order Workflow: A detailed breakdown of the florist buying process from - from availability lists to invoicing - so you can meet expectations and build lasting customer relationships.

• Pricing Support & Guidance: Helping you calculate wholesale-appropriate prices, understanding markup, and setting minimums that work for your business.

• Customer Communication Templates: Use our ready-made copy blocks for common florist FAQs, order policies, and sales tax exemption reminders — so you spend less time answering the same questions over and over.

• The Ultimate Weekly Availability List: A customizable template with images that makes it easy to show florists what’s available — with helpful notes about color, form, stem count, and any week-to-week quirks they should know.

• Order Management Tech Guide: Learn how to streamline every step of your wholesale workflow with smart, time-saving tools.

• Wholesale Terms & Policies Template: Professionally written language to help you clearly communicate expectations and policies with florist customers.

• Wholesale Pricing Guide & Worksheet: Step-by-step guidance and editable tools to help you price confidently, including markup examples and stem comparisons.

• Order Form Template (Google Form): A customizable florist order form you can copy, personalize, and start using immediately.

• Quality Standards Checklist: A visual, easy-to-reference list to help you (and your crew) meet florist expectations at every harvest.

• Weekly Workflow Template: Stay consistent and efficient with a reusable weekly planning sheet for your wholesale process.

• Farm One-Pager Template (Canva): A beautifully designed, plug-and-play marketing sheet to introduce your farm to potential buyers.

• Weekly Availability List Template (Excel): Our customizable spreadsheet with visuals to help you create clear, organized, and florist-friendly availability lists.

• Initial Outreach Email Template: A conversion-driven email script to help you make a confident first impression with new florist customers.

• Website Audit Checklist: Make sure your online presence supports your wholesale efforts with this step-by-step checklist.

Whether you’re new to wholesaling flowers or you’re already in the game and want to level up… the Wholesaling Toolkit allows you to:

• Get a head start on building your wholesale outfit the right way from the get-go

• Impress, attract, convert, and retain the local florist customers you target

• Learn how to price your products in a way that’s sustainable for your business and relevant to the market

• Know what technologies you can leverage to make your ordering workflow run smoothly (and work for you)

• Deliver quality products and great customer support that align with your professional brand

• Boost profits with a wholesale outfit that runs as smoothly on the inside as it looks on the outside