for farmer-florists
The Mother’s Day
Success Pack
A comprehensive guide that turns Mother’s Day planning, sales, and production into a profitable, rewarding process.
💐 Plan your products, pricing, and capacity with clarity
📣 Build a marketing and sales plan that actually converts
✂️ Run production with systems that hold up under pressure
🚚 Execute pickup and delivery without chaos or confusion
💪 Make decisions with confidence instead of second-guessing
What’s The Mother’s Day Success Pack?
The Mother’s Day Success Pack is a complete, step-by-step system for planning, selling, and executing Mother’s Day on your farm. You can work through the material in order or jump to the areas where you need the most help.
10 modules that walk you through planning, pricing, marketing, production, and fulfillment
21 tools and templates you can use immediately to organize your farm and your sales
Clear guidance on how to move from early planning all the way through final delivery
Mother’s Day Problems - Solved ✅
Mother’s Day isn’t just busy… it’s likely one of the highest-stakes weeks of your entire season. Mother's Day is high-volume for farms, high-stakes for customers, and high-pressure for YOU physically and mentally. And for many farms, it exposes the same three problems:
Profitability & Sales
You sell a lot, but you’re not entirely sure how profitable it actually was.
Pricing feels uncertain. Products aren’t always structured to maximize what you can sell. And marketing often turns into last-minute posts instead of a clear plan that drives orders.
Stress & Fatigue
Everything happens at once and you’re exhausted before, during, and after.
Harvesting, designing, messaging customers, organizing orders, managing pickups and deliveries. Without a clear system, it stacks up quickly and turns into long days, rushed decisions, and constant pressure.
Repeatability & Systems
Even if things go well, it doesn’t feel repeatable for future years.
You’re rebuilding your plan each year, relying on memory instead of a system, and making decisions on the fly instead of working from something structured and proven.
10 Modules That Cover It All
The Success Pack is organized into a series of 10 focused modules that walk you through each stage of planning, selling, and executing Mother’s Day on your farm. Progress through them in consecutive order to jump to the areas where you need the most support.
🎯 Lesson 1 - Planning for Success
Sets the foundation for how to approach Mother’s Day as a system, helping you define what success looks like for your farm and how to prepare for it ahead of time
💪 Lesson 2 - Capacity & Constraints
Helps you define your real limits across stems, time, labor, workflow, and fulfillment so you can make decisions that are grounded in what your farm can actually handle
📋 Tools include:
- Stem Tracker (Projects vs. Actual)
- How Long Will This Take? Estimator
- Production Flow Map
- Capacity Snapshot
- Roles & Responsibilities Checklist
💰 Lesson 3 - Products & Pricing
Guides you in building a product lineup, recipes, and pricing structure that work together so your offerings are both desirable to customers and profitable to produce
📋 Tools include:
- The Product Suite Builder (Products, Pricing, Recipes)
- Packaging & Supplies Planner
🏷️ Lesson 4 - Pickup & Delivery Planning
Walks you through pickup and delivery options, helping you structure fulfillment in a way that is realistic, efficient, and clearly communicated to customers
📋 Tools include:
- Pickup & Delivery Planner
⚙️ Lesson 5 - Systems & Setup
Shows you how to set up your shop, product pages, and checkout systems so customers can order easily and you can manage incoming orders without confusion
📋 Tools include:
- FAQS - The Questions & The Answers
- Behind The Scenes - Our Product Listings
- Sales System Checklist & Test Run
📣 Lesson 6 - Marketing & Sales
Helps you plan what to say, when to say it, and how to guide customers toward ordering so you are not scrambling to promote your offerings at the last minute
📋 Tools include:
- Behind The Scenes - Our Email Campaigns
- Marketing Scheduler
- Done-For-You Marketing Language
✂️ Lesson 7 - Harvest & Prep
Prepares you to harvest and handle your flowers in a way that supports your product recipes, preserves quality, and keeps everything organized heading into design
📋 Tools include:
- Variety Longevity Tracker
- Daily Alignment Check
💐 Lesson 8 - Design & Order Management
Teaches you how to batch, design, and track orders efficiently so you can move through production quickly without losing accuracy or control
📋 Tools include:
- Product Design Priority Planner
- Order Card Template & Checklist
🚚 Lesson 9 - Pickup & Delivery Execution
Walks through how to carry out fulfillment in real time, from organizing pickups to managing delivery routes and handling common issues that arise
📋 Tools include:
- Pickup Instructions Email Template
- Delivery Driver FAQ Page
📊 Lesson 10 - Capturing Results & Wins
Helps you evaluate what worked, what didn’t, and what to change so each Mother’s Day becomes more efficient, profitable, and manageable than the last
📋 Tools include:
- Mother's Day Debrief & Improvement Plan
What’s In The Bouquet Workbook?
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The Bouquet Blueprint™ Framework is our tried and true (and easy to repeat!) design method that takes the guesswork out of the process of creating beautiful, balanced bouquets that SELL!
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We dive deep into the 6 variety types - the “6Fs” - and help you to assess what you currently grow (or need to grow!). Become fluent with each ingredient’s role within a bouquet.
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We’ve cracked the code for beautiful, balanced bouquets and we’re handing it right to you. No matter the bouquet size, our ratios can be universally applied.
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Not into manual math? We’ve got you covered with a handy Plan & Harvest Calculator - whether you input bouquet quantity to get your harvest goals or reverse the equation by providing what you’ve harvested, the math is done for you.
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Saving time doesn’t stop at planning and recipes! We provide the exact steps our team implements for sorting ingredients and prepping the design workstation.
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Complete with real bouquet photos and helpful diagrams, we explain exactly where to place each ingredient type within a bouquet so each flower is fulfilling its proper role in your finished products.
View the BONUS Spiral Bouquet video to see the step-by-step bouquet assembly process in action!
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Learn the spiral method for bouquet design, which allows you to make bouquets in 3 minutes or less.
We’ve asked it before, too…
“How do I make gorgeous bouquets that sell out
regardless of what’s growing…and do it profitably?”
“Before I developed this system, bouquet-making here at Sweet Piedmont was chaotic. I’d over-harvest, overstuff bouquets, and still feel like something was missing. I’d undercharge, or just not know what to charge, which put my business at risk and confused my customers. Once I built The Bouquet Blueprint™, everything changed. I could plan better, harvest faster, design easier.
This system saved my time, improved my sales, and brought so much more joy back into farming.”
— Sharon (owner and founder of Sweet Piedmont Flower Farm)
The Bouquet Blueprint™ Equips You To…
✅ avoid GUEsswork
Get repeatable framework built on tried-and-true formulas and over a decade of field experience. Skip the trial and error and build balanced, sellable bouquets with structure and confidence.
👁️ plan ahead
Answer the question “What should I grow?” with clarity. Variety typing, recipes, and harvest calculators help you make informed, goal-driven planting and production decisions season after season.
💐 master design
Move from slow, uncertain designing to efficient, streamlined bouquet production. With sorting systems, prep workflows, and a step-by-step spiral bouquet tutorial, you’ll build faster and more consistently.
straight to your inbox
Get The Bouquet
Blueprint™ Workbook
✔️ 35+ pages of high-value knowledge within
✔️ 12 multi-page worksheets, reference guides, and data-driven tools.
✔️ 10+ years of flower farming and selling experience that translates into highly streamlined and ultra-applicable content
✔️ Numerous high-quality photos, diagrams, flowcharts, tables, and image-driven guidance
✔️ Beautifully designed for an easy and delightful reading experience
✔️ Can be viewed online or downloaded easily for printing
✔️ The Workbook and resources arrive in PDF form, for easy reading on your device and printing. The 100+ Varieties Spreadsheet and the Harvest & Planning Calculator arrive as spreadsheets, which can be utilized via any native spreadsheet app on your device.
