Color Palette Variety Guide:
‘Unicorn’
For Flower Farmers
A seasonal guide and variety list for growing, designing, and selling ‘Unicorn’.
This Variety Guide tells you exactly what to grow and exactly how to pair your ingredients for stunning, sellable bouquets.
There are plenty of blooms could technically fit that description, so this guide expands significantly on pairing the right colors and tones for a cohesive result. Learn the correct hues that define Unicorn and keep the palette intact, no matter what's currently in your field.
Which Colors Actually Belong in a Unicorn Bouquet
What Seeds, Corms, Or Bulbs Should I Actually Order To Get These Colors?
"Pink," "peach," and "periwinkle" are easy to say and much harder to source correctly. And speaking from experience, the colors represented in the seed catalogues aren’t always completely accurate.Get the exact cultivars and sourcing notes you need before you place a single seed, corm, or bulb order using a spreadsheet of over 200 ingredients we’ve made just for you.
Pretty doesn't always mean profitable. But for Unicorn bouquets, the target customers are nearly endless, and that's exactly why it sells. See why it's one of Sweet Piedmont's fastest-selling, most requested palettes at the farmers market, farm stand, in subscriptions, and more.
Will This Actually Sell, Or Is It Just Pretty?
Unicorn isn't a spring-only palette, or a fall-only one. See how it holds its shape from the first tulip through the last dahlia, meaning you can achieve this palette in multiple ways through every phase of the year.
What Seasons Does This Palette Work For?
None, or plenty; this guide works either way. New growers get the upfront decisions and core skills that give a young business real footing, fast. Experienced growers get relief from the familiar frustration of designing with a pile of random blooms and hoping customers respond, plus a clear way to manage bigger, more diverse fields without the stress. Less guesswork, more sales.
What Experience Level Do I Need To Pull This Off?
What’s In The Unicorn Variety Guide?
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200+ cultivars and scientific names, organized by season and by the role each one plays in a bouquet, with grower notes throughout so you know exactly what to order and grow. This spreadsheet is totally customizable, so you can sort, filter, and adapt to your own field, zone, and crop plan.
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A clear breakdown of the hues that define this palette, how they work as a warm-cool pairing, and the two axes (saturation and hue) that make Unicorn the most flexible signature palette in our library.
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Early Spring, Late Spring, and Summer/Fall, with the focal flowers, cool counterpoints, and quirks specific to each phase.
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The occasions, moods, and revenue streams where this palette performs best.
What You’ll Gain From The Unicorn Variety Guide
Know What To Grow
Know exactly which cultivars are ideal to offer Unicorn to your customers. Use 100+ field-tested varieties, organized by season and function to make next year's crop plan clearer than ever.
Plan Every Season At Once
Use the seasonal variety list plan your entire growing year. If you want to offer Unicorn from Early Spring through Summer/Fall, you’ll never caught in a gap month with nothing on-palette to cut.
Use What You Already Grow
Unicorn is the most forgiving, substitution-friendly palette in our signature lineup, so you can flex with whatever's blooming instead of fighting against it.
Understand Color Theory
Go beyond memorizing which flowers "happen to work." Understand why certain hues pair the way they do, and you'll be equipped to build, or troubleshoot, any palette in your lineup, not just Unicorn.
Sell Bouquets, Faster
Understand why Unicorn is one of our most requested, fastest-selling palettes, and which occasions and revenue streams it's built for. At Sweet Piedmont, selling Unicorn means selling every bouquet.
Match Your Buyer’s Mood
Some customers want soft and romantic. Others want bold and bright. Learn how to shift Unicorn for your audience, from Mellow to Electric so the same palette can meet both.
What You’ll Also Get
A 200+ Ingredient List For Seasonal Crop Planning
Sort The Spreadsheet According To Your Goals and Needs:
Variety
Cultivar
Scientific Name
Season
Color Swatch
Bouquet Blueprint™ Category
and More!
More good news? This list is expanding and getting even better all the time! Anyone who gets the guide gets all future updates 😎
Behind The Unicorn Palette
Years ago, my sister gave me a robe: soft cotton, printed all over in a paisley of periwinkle, pink, coral, and peach. She always finds the right gift, but this one especially stuck. Every color in it happened to be one of my favorites, layered together in a way I didn't know I needed until I had it.
That paisley print became the inspiration for the Unicorn palette: three candy-bright hues that don't take themselves too seriously, and somehow sell better than nearly anything else we offer. To read the full story behind Unicorn, check out the blog: The Unicorn Color Palette Commentary
$29
Variety Guide: Unicorn
Know What to Grow.
Know How to Pair It.
Master the Unicorn Palette.
✔️ 35+ beautifully designed pages covering the color theory, seasonal range, and sellability behind one of our best-selling palettes
✔️ 200+ field-tested varieties, with cultivars and scientific names, organized by season and by the role each one plays in a bouquet
✔️ A decade of flower farming and selling experience, distilled into streamlined frameworks, practical guidance, and proven systems that eliminate the guesswork
✔️ High-quality photography, tables, and visual examples that make complex concepts easier to understand and implement
✔️ Access instantly online or download as a beautifully formatted PDF for easy reading, note-taking, and printing whenever you need it
✔️ Every resource is included in one place, with direct links to relevant companion spreadsheets, videos, and supporting tools so you always have the right resource at your fingertips
A season-by-season, 6F-organized guide to 200+ proven varieties that help you grow and design cohesive Unicorn bouquets all season long.
