The Revenue Streams Compass

This is an overview of Module 1, which includes the topics we'll cover, the insights you'll gain, and the importance of digging deep into your Dream as the first step in exploring revenue stream compatibility.

The work of discerning revenue stream compatibility starts with the heart. In the lesson, you’ll explore why heart alignment matters, clarify your stage of flower farming, identify what you value most, envision the life you want to build, establish your boundaries, and create a vision board that grounds your decisions. This lesson takes you through all the reflection work that forms the foundation of the Revenue Streams Compass™ Course.

This is an overview of Module 2, which includes the topics we'll cover, the insights you'll gain, and the importance of assessing your Reality as the second step in exploring revenue stream compatibility.

Getting clear on your reality starts with taking stock of the resources and capabilities you’re working with — your time, personality, connections, systems, space, skills, and more. Using the traditional SWOT as a starting point, we offer up our in-depth assessment and guide you through your personalized results, which point you towards sales channels that genuinely fit your life and farm.

Now that you've received your Navigation Planner (the results of the Field Factor Assessment), we teach you how to read and interpret those results and work through any initial assumptions or surprises.

This is an overview of Module 3, which includes the topics we'll cover, the insights you'll gain, and continue discovering the importance of assessing your Reality as the next step in exploring revenue stream compatibility.

This lesson gives you a clear look at the main revenue streams available to flower farmers and what each one truly involves. You’ll explore the four major categories and learn who the customer is, how the sale works, and the typical effort-versus-reward patterns behind each. As you compare these options, you’ll begin to recognize which streams feel aligned with your strengths and circumstances and which may require more support.

This lesson focuses on reality fit — how your personal advantages and obstacles line up with the demands of each revenue stream. Using your Navigation Planner and the Revenue Streams Guidebook, you’ll compare strengths and challenges side-by-side to see which streams feel naturally supportive, and which may require more planning or adjustment.

Before narrowing down your top three revenue streams, we pause to look at how each option fits your dream, so your choices reflect the life you want — not just what seems practical.

This lesson brings your Dream and your Reality Fit into one place so you can clearly see how each revenue stream aligns with what matters most. You’ll use simple tools — including the Dream vs. Reality compatibility quadrant — to arrive at a clear, working shortlist of your top revenue stream contenders.

This is an overview of Module 4, which includes the topics we'll cover, the insights you'll gain, and the importance of assessing your Profitability as the next step in exploring revenue stream compatibility.

An introduction to the language of profitability, this lesson defines and illustrates the primary keywords we'll focus on throughout the entire module. Let's explore how scaling, stacking, revenue, profit, and efficiency all work together.

Learn how to test the viability of scaling any of your top revenue streams and discover which ones meet your revenue goals/ambitions. We'll teach you how to do the math with simple, straight-forward tools so you can make realistic revenue projections based on your specific flower farm. 

This lesson breaks down what scaling actually looks like in a flower farming business by comparing real numbers, real workload shifts, and real efficiency gains over time. You’ll examine the “If I just scale…” myth, review Ann’s revenue and efficiency changes from Year 1 to Year 3, and see how smarter systems and better alignment—not just more volume—lead to meaningful profitability.

This lesson shows you what stacking revenue streams really looks like by comparing real-world examples of efficient and inefficient stacks. You’ll study how different streams interact across the Efficiency Pillars, where friction shows up, and why certain combinations drain time, labor, and resources while others create smoother workflows and stronger profitability.

Now that you'd done the math and selected the revenue stream(s) that you'll pursue, what's next? Planning for your upcoming season! 

Now that you’ve validated your revenue stream(s) for this upcoming season and solidified your Dream, Reality, and Profitability goals, it’s time to create an actionable plan. This bonus Action Plan Toolkit is full of tools and templates designed to help you consider, prioritize, and organize the most important elements of your upcoming season. It will guide you things like timing, priorities, efficiencies, and investments using the same frameworks we've discussed in the Compass course.